Subscriptions multiplied. Visibility didn't.
Suboptima started with a simple irritation: a credit card statement full of recurring charges, half of which nobody could explain. Netflix. Spotify. That AI tool. The other AI tool. The storage upgrade. The trial that quietly became a plan.
What we're building
A calm, honest place to see every recurring payment in one view — and an AI advisor that reads your data and tells you where you're leaking money. Beta V1 is the reliable tracker. The smart advisor grows from there.
Why now
The average household juggles dozens of subscriptions across streaming, AI tools, productivity apps, cloud storage, and more. Each feels small. Added up, they're a real budget line item — and most people can't name the number off the top of their head.
Where we're headed
- Beta V1 — track subscriptions, set reminders, see totals.
- Next — AI suggestions, smarter renewal planning, exports.
- Later — email auto-import, usage tracking, family sharing.
The promise
No dark patterns, no selling your data, no surprise charges. Your subscription list is yours — export it any time. We make money later by being worth paying for, not by trapping you.